Not all saffron is equal – fresh harvest means better aroma, flavor, and potency:
| Factor | Pure Kashmir Kesar | Common Market Brands | 
| Harvest Time | Current season only | Previous or mixed seasons | 
| Processing | Swift, gentle, careful | Bulk, possibly delayed | 
| Potency | Maximized aroma, color | May have lost aroma or flavor | 
Our promise: you always receive saffron at peak freshness.
 
															