Not all saffron is equal – fresh harvest means better aroma, flavor, and potency:
| Factor | Pure Kashmir Kesar | Common Market Brands |
| Harvest Time | Current season only | Previous or mixed seasons |
| Processing | Swift, gentle, careful | Bulk, possibly delayed |
| Potency | Maximized aroma, color | May have lost aroma or flavor |
Our promise: you always receive saffron at peak freshness.