Why Fresh Harvest Matters: The Pure Kashmir Kesar Commitment

Not all saffron is equal – fresh harvest means better aroma, flavor, and potency:

Factor Pure Kashmir Kesar Common Market Brands
Harvest Time Current season only Previous or mixed seasons
Processing Swift, gentle, careful Bulk, possibly delayed
Potency Maximized aroma, color May have lost aroma or flavor

Our promise: you always receive saffron at peak freshness.